With All In, Emma Parkinson directed brand films that captures the spirit of urban cycling. Shot in Los Angeles with sweeping cinematic cameras and soaring FPV drone footage, the film reflects how a city only becomes your own once you discover it by bike. Bold, vibrant, and kinetic, the project positioned VanMoof not just as a bike company, but as a movement for freedom and belonging.
With All In, Emma Parkinson directed brand films that captures the spirit of urban cycling. Shot in Los Angeles with sweeping cinematic cameras and soaring FPV drone footage, the film reflects how a city only becomes your own once you discover it by bike. Bold, vibrant, and kinetic, the project positioned VanMoof not just as a bike company, but as a movement for freedom and belonging.